More than just a badge

The then Infocomm Development Authority of Singapore was launching a new department to find, check and accredit Singaporean tech companies. After doing the necessary due diligence and tests, accredited companies obtained first mover advantages within the government and were brought to events and exhibitions locally and globally to showcase their products. 

Services

Logo Design
Marketing Collaterals
Event Planning & Organisation

Period

6 Weeks

Process

As [email protected] was set up to help young local tech companies, acting as a seal of approval of their products. With that in mind, the logo was developed to also work as that seal. Singapore is widely known as a country of excellence with stringent rules and approval systems, hence the lion’s face was used as the core representation of Singapore in the logo.

Pink was not only IDA’s corporate colours at that point in time but also depicted trillion cut rubies commonly used to develop technology. The texture added to the lion face placed further emphasis on the trillion cut rubies.