A fresh coat of paint​

Where great ideas are more than just a fleeting moment

Client

Intellectual Property Office of Singapore (IPOS)

Context

It was time for a re-brand, to update IPOS’s image here in Singapore and abroad. However, there was a request to keep the logo, the mainstay of the corporate identity, and everyone felt that the lightbulb imagery was synonymous with ideas and intellectual property. While retaining the original logo, the rest of the corporate identity had to keep up with the times as well as the vision and mission of IPOS, keeping in line with the direction and aspirations it had for Singapore.

1/

Kickoff/Brief

It was time for a re-brand, to update IPOS’s image here in Singapore and abroad. However, there was a request to keep the logo, the mainstay of the corporate identity, and everyone felt that the lightbulb imagery was synonymous with ideas and intellectual property.

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Process

The initial meetings were to find out more about the driving force behind this exercise and to outline the deliverables required. One important thought which stood out was that intellectual property could be one of the key drivers of Singapore’s economic growth and sustainability in the near future. This helped build the core idea behind the re-brand: weaving intellectual property into the economic fabric, making it a core part of the economy, helping us stay relevant and ahead of the competition we are facing.

The weave concept also signifies the need for much planning and for the various stakeholders such as the government, educational and research institutes, local businesses and even individuals to all come together, build a strong fabric which will propel us into the future. This ideology is not new to our country, given how our social fabric has been kept in place despite the diversity of cultures here in Singapore.

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Outcome

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