IDA Corporate Culture

ClientIDA Singapore

Souvenir Design

IDA is attempting to move Singapore to be the world’s first Smart Nation, with the fuller use of technology to live, work and play. This will result in an improved quality of life for individuals, business opportunities for enterprises and an anticipatory government that uses tech to better serve and anticipate citizens’ needs. To start the ball rolling, IDA decided to disseminate these decals internally. Iconic landmarks were used to illustrate what Singapore is currently famous for, and Smart Nation was added to the mix in light of IDA’s vision.