Popz

ClientPopz Pte Ltd

Branding and Key Art

Popz is a new boutique pop-up store agency, looking to help its clients create new retail experiences with the use of pop-up stores. With reaching out to such a niche audience, Popz wanted to reach out and target a very specific clientele. A visual key art was created with an emphasis of pop-up stores along a busy strip, highlighting the possible retail potential. This key art was translated to the rest of the collaterals to keep a consistent brand look and feel.