Event Planning & Organisation
As [email protected] was set up to help young local tech companies, acting as a seal of approval of their products. With that in mind, the logo was developed to also work as that seal. Singapore is widely known as a country of excellence with stringent rules and approval systems, hence the lion’s face was used as the core representation of Singapore in the logo.
Pink was not only IDA’s corporate colours at that point in time but also depicted trillion cut rubies commonly used to develop technology. The texture added to the lion face placed further emphasis on the trillion cut rubies.